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Quality, not quantity, will ensure your content marketing makes the right impression

It has been three years since Oreo’s “Dunk in the Dark” tweet scored a social media touchdown at the Super Bowl. And yet again this year, one can read article after article about marketers’ efforts to capitalize on the social media chatter of sport’s biggest event without having to shell out big bucks on traditional TV ads – just as Oreo did so successfully when a blackout stopped play in 2013. [..]

February 24th, 2016

Opinion: Which works best, fear or hope?

While often lambasted for being a negative method of persuasion, fear-based communications can be very effective in one-off scenarios. The US presidential election circus is underway. Much of the language and the dark imagery of political ads stoke fears — fears of ISIS, fears of immigrants, fears of job losses and even of the end of the American way of life. The feelings range from High Anxiety to Zombie Apocalypse. Midst all this, a sweet, upbeat, lyrical ad from Senator Bernie Sanders floats above the detritus to the strains of Simon and Garfunkel.[..]

February 6th, 2016

Colombo hosts Ogilvy Public Relations annual leaders conference

Colombo played host to over 70 worldwide leaders from internationally renowned agency Ogilvy Public Relations this week. Led by Christopher Graves, Ogilvy Public Relations Global Chairman, and Scott Kronick, President and CEO for Asia Pacific, the teams honored a fantastic growth result for 2015 and came together to chart the course for the company’s future [..]

January 18th, 2016